Investor Relations

The Opportunity

14.4 million Americans hunt. Waterfowl hunting alone generates $38 billion in total economic activity annually (USFWS, 2024). Guided hunts run $250–$350/day, club memberships range from hundreds to tens of thousands per year, and outfitter packages exceed $1,500 per trip.

Yet there is no purpose-built software for the clubs, leases, and outfitters that organize the majority of hunts. Operations run on group texts, paper logs, and Venmo requests. The largest hunting tech company — onX Hunt, which raised $87.4M in Series B funding — serves maps and navigation. Nobody has built the operational backbone: member management, blind scheduling, harvest tracking, and embedded payments.

WaterfowlAI is building that platform. And every hunt logged generates conservation-grade species, location, and weather data — creating a data asset that compounds with every season.

The Market

Traction

All adoption to date has been organic — word-of-mouth within hunting clubs, zero paid acquisition. Every hunt logged builds a compounding data asset that no competitor can replicate without the same operational footprint.

Our Products

• BlindBook™ — Hunting club management platform. Log hunts, track harvest data, manage blinds and zones, coordinate with club members. The core engagement engine.
• WingID™ — AI-powered species identification from wing photos. Free, ungated viral hook that brings hunters into the ecosystem and generates training data for our models.
• TerraWing™ — Conservation intelligence dashboard for wildlife agencies and researchers. Aggregated, anonymized field data for population monitoring and habitat management.

How It Works

WaterfowlAI generates revenue through three layers — each one creating more value for the hunting and conservation communities we serve:

• Individual Hunters — Free AI-powered species identification and basic hunt logging. Premium subscriptions unlock advanced analytics, historical data, and the full digital hunting journal.
• Clubs & Outfitters — Operational tools for hunting clubs and outfitters: member management, blind scheduling, zone tracking, shared harvest data, and integrated booking payments.
• Conservation & Research Partnerships — Aggregated, anonymized harvest data for wildlife agencies, universities, and conservation organizations. Hunters generate high-resolution species, location, and weather data every time they log a hunt — the same data state and federal agencies spend millions collecting through manual surveys.

Conservation & Research Value

Hunting is the primary funding mechanism for American wildlife conservation. The Pittman-Robertson Act has generated over $29 billion for habitat and species management since 1937, with $1.3 billion apportioned for 2025 alone. But the data infrastructure hasn't kept pace — most harvest reporting still relies on voluntary mail-in surveys and manual sampling.

WaterfowlAI changes that. Every hunt logged on BlindBook™ generates real-time, geo-tagged harvest data — species composition, sex ratios, weather conditions, temporal patterns — at a resolution manual surveys can't match. As participation grows, this becomes a living dataset for population monitoring, migration tracking, and habitat management decisions.

The Duck Stamp Modernization Act (2023) signals federal appetite for digital tools in the hunting ecosystem. A 25%+ surge in hunter participation (USFWS, 2022) means more data contributors, and advances in computer vision now make field-level species identification genuinely practical. The pieces are converging.

Team

Josh Hogan, Founder & CEO — Product vision, strategy, and sales. Lifelong waterfowl hunter with deep connections in the hunting and conservation community.

Andrew, Co-Founder & CTO — Engineering and backend architecture. Building the technical foundation that powers BlindBook™, WingID™, and TerraWing™.